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Project Zeitgeist – 2013

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ZEITGEIST is originally a German expression that translates as “the spirit of the times”. Zeitgeist is also the name of our Storemade project. Every week we will create a new print for t-shirts that will be available in all Weekday stores.

1440 – NEW BRAND

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1440 is a new brand from the house of Weekday designed by Nhu Duong. In cooperation with the Weekday collective a well-balanced mix of sports and elegance with a distinct urban feel has evolved.

Fade to W

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The FADE TO W collection was released in all Weekday stores on Saturday the 24:th of November, 2012. It is the first of two entirely new brands created by Weekday. The premiere collection has been designed by Danish Stine Goya.

Cheap Monday, S/S 13

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Cheap Monday have focused on anomalies such as the androgynous or genderless, treating these subjects in relation to the frames of duality. This has taken them out to space, coming back with an UFO/alien inspiration in the collection.

Anomalies – Editorial Images

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Anomalies are things that lie in the gap between categories. When we encounter an anomaly, we react with horror, disgust or fear. The reactions are often physical and our intellectual abilities are not always involved.

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Weekday is a progressive retail store concept, offering jeans and fashion-forward design from brands and designers such as MTWTFSS Weekday, Cheap Monday, MTWTFSS Weekday Collection, BACK, Christophe Lemaire, Örjan Andersson, Rodebjer, Cedric Jacquemyn, and more...