ZEITGEIST is originally a German expression that translates as “the spirit of the times”. Zeitgeist is also the name of our Storemade project. Every week we will create a new print for t-shirts that will be available in all Weekday stores.
The FADE TO W collection was released in all Weekday stores on Saturday the 24:th of November, 2012. It is the first of two entirely new brands created by Weekday. The premiere collection has been designed by Danish Stine Goya.
Cheap Monday have focused on anomalies such as the androgynous or genderless, treating these subjects in relation to the frames of duality. This has taken them out to space, coming back with an UFO/alien inspiration in the collection.