FADE TO W
The FADE TO W collection was released in all Weekday stores on Saturday the 24:th of November, 2012. It is the first of two entirely new brands created by Weekday.
As Weekday keeps growing the time has come to further broaden our offering. Therefore, we have created a completely new brand. Two times a year we will introduce collections from the new brand that we have chosen to call Fade to W. External designers are brought in to the Weekday design team to create the collections. Fade to W will be designed by fashion designers whose expressions match the highly feminine profile of the new brand.