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CHEAP MONDAY – Anomalies

To understand the world and the environment, us humans have a need to divide the world into various categories. These in turn are often formulated as opposites such as day or night, man or animal, sick or healthy. With everything around us categorized we learn about how we should relate to our surroundings and create a sense of security.

SPRING SUMMER 2013 – INSPIRATION

To understand the world and the environment, us humans have a need to divide the world into various categories. These in turn are often formulated as opposites such as day or night, man or animal, sick or healthy. With everything around us categorized we learn about how we should relate to our surroundings and create a sense of security.

Anomalies are things that lie in the gap between categories. When we encounter an anomaly, we react with horror, disgust or fear. The reactions are often physical and our intellectual abilities are not always involved.

We have focused on anomalies such as the androgynous or genderless, treating these subjects in relation to the frames of duality. This has taken us out to space, coming back with an UFO/alien inspiration on the print and materials in the collection. While designing the collection we have focused around words like artificial, ambiguous, alien, strong, weird and genderless.

The colours are “almost there pastels” mixed with fruity reds, greens and turqoise, combined with stark black and bright white. Important fabrics are the clear, coated wetlook jersey’s and knits mixed with sheer windbreaker fabrics and clear taping on sport-influenced stitchings. Woven net fabrics in tops, tanks, shirts and all-in-ones.

The denim is coarse yet stretchy with a slight thrift store feeling, contradictory creating something fresh and modern. We focus on a new tight, high-waisted fit for men in rigid fabrics, “High Slim”. For women we have an oversized style with dropped crotch and wide legs, “Omega”. Which comes in rigid, medium weight denims for a drapey look. Strong new blacks, dusty blues and classic Cheap Monday ice washes sums up a focused denim collection.

This collection has an overall strong denim focus with new styles on jeans, denim jackets, skirts and shorts.