Our values

As a modern brand we keep both the future of fashion and the future of society in mind. Weekday customers should feel like they can buy the latest fashion without compromising their values.


At Weekday we encourage consideration. We try to think beyond ourselves and want to take care of the people around us. That is why we’ve joined forces with RSFU (the Swedish Association for Sexuality Education) to produce a range of condoms, which are sold in our stores.



Zeitgeist is the Spirit of the Time. Zeitgeist is also the name of our Storemade project. Each week we create a new design for T-shirts and totes reflecting on current events in popular culture and society, which we print in our in-store studio. All items are available in Weekday physical stores, within 5 days of design.



The MTWTFSS/HE collection is an ongoing limited range of pieces from the Weekday archives. Constructed without a specific gender position, these are not androgynous garments but meant to maximise the look of either gender.