matthew ames for weekday – the Prairie collection
FASHION DESIGNER (US)
Q. This collection has quite a range of colour and texture compared to your last collection for Weekday. Can you tell us a little about your design process this time around?
A. The first Prairie collection for Weekday (for SS13) was about creating a wardrobe of essential pieces that could easily be mixed and combined to suit ones personal style. There were a lot of unisex pieces, the fabrics were primarily denim, and color was limited to shades of navy blue. That was a foundation from which to build upon. For Fall 2014, I wanted to focus on the idea of a personal style, and add to this foundational wardrobe. That meant creating a series of pieces that were each 'unique' (and further developed in terms of details and finishings), but that could still be layered and combined to create a myriad of possibilities for the wearer.
Functionality is important and can be seen in the addition of zippers and closures. I looked to the Matthew Ames archive as inspiration for textures such as quilting, leather, soft wools and fake suede. I also continued the use of the lightweight denim that was used in the first Prairie collection, but brought it back in a washed black. The colors are mostly limited to shades of grey and black, but with the addition of a pale blue or pale pink oxford stripe, or beige, it softens the look. The color palette and textures in the new collection can also be easily combined with the blue denims in the first collection, which is important.